In the meantime, the existing operators lack effective media campaigns, therefore leadership can be won by participation in various worldwide programs and forums; to create visibility through indoor and outdoor advertising, audio- visual presentations and films, printed products (attractive leaflets, brochures, posters, hand-outs) and organize exhibitions, conferences and other events to promote the brand. There are a lot of other opportunities (like the International Sea Trade Shipping conferences and conventions, various trade shows and fairs, and so on).
Consumer profiling: In 2008 the Indian government approved the Cruise Shipping Policy in order to develop the country both as Source and Destination Market, to stimulate cruise ship calls and passenger arrivals in a sustainable manner. Further on, demographic characteristics of the Indian population are highly favorable for the development of the cruise tourism. As cruise is not a cheap entertainment, this sector is highly dependent on the nation’s incomes and paying abilities. In 2004 the amount of the people referred to the middle class made up more than 150 million, while there are more than 200 rupee millionaires. It is also reported that 22% of the Indians spend more than $2000 per trip when they travel abroad, and thus tourism here is the third highest revenue-generating market.
Winning Consumers: To make the potential consumers switch from the existing operators, the new agent should have strong advantages. Many current complaints are connected with the harassment at the ports and other discomforts faced by the clients due to the lack of organization and order, lack of streamline clearance and baggage services at the customs. One of the methods to improve the situation is to provide more electronic equipment for dealing with all that passenger stuff in order to simplify the procedures of control and pass.
Potential of the Sector: The entry point, the first experience and thus the promotional platform of each cruise circuit is the cruise port. It is critical to create a positive image of a port when starting a cruise. The greatest potential for cruise tourism is probably possessed by the ports of Kerala, Goa and Chennai. However, Indian ports are just the factor which needs to be revolutionized in order to make the road for the cruise business free. Ports are naturally the core infrastructure requirement of the cruise tourism sector, and the Indian ports have to be improved to meet the international standards. Passenger services and commodities, linkages, conveniences, and amenities for the cruise tourists should fit the standards, and this condition is almost lacking today in India. The imperative for stimulating incomes in cruise tourism is to develop quality cruise terminals first of all.
Ecotourism and rural tourism, both becoming popular at the moment, but still they lack in investors and researchers. These two sectors are now at the priority platform in India and they are found highly attractive for foreign tourists, so it would be highly beneficial to apply their opportunities in the development of cruise traveling and tourism.